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07
Purchase Behavior & Category Usage
Where sauces are bought, how often they're used, what pulls people in, and what holds them back. Consistency and time-saving lead; price and health worries push the other way.
What pulls households toward cooking aids, and what holds them back.
Why they use cooking aids
QUA15 · up to 3
AVG29.5%
It gives me a consistent, reliable taste every time
66.5%
+37.0pp
It saves time on busy days
46.8%
+17.3pp
The dish requires too many individual spices, the mix is more practical
41.2%
+11.7pp
It makes cooking a dish I would not otherwise attempt feel achievable
30.2%
+0.7pp
I cannot get the same flavor or spice balance on my own
28.4%
-1.1pp
It reduces the risk of the dish going wrong, especially when cooking for guests
22.0%
-7.5pp
The ingredients are measured correctly so there is less waste
18.5%
-11.0pp
I use it as a starting base and add my own touch on top
7.6%
-21.9pp
It is what my household cook or helper knows how to use
4.5%
-25.0pp
What stops them using more
Q16 · barriers
AVG29.9%
Concerns about preservatives, additives, or artificial ingredients
61.4%
+31.5pp
Worry about high salt, sugar, or fat content
44.2%
+14.3pp
Belief that homemade cooking is healthier
34.1%
+4.2pp
Family members may not like the taste or flavor
31.8%
+1.9pp
Fear of food waste if the product isn’t used fully
31.5%
+1.6pp
Feeling guilty using sauces instead of cooking from scratch
24.8%
-5.1pp
Uncertainty about how much to use or buy
23.2%
-6.7pp
Too many options in-store make choosing difficult
22.6%
-7.3pp
Perception that sauces are only for special or occasional meals
13.5%
-16.4pp
Budget concerns for regular or frequent use
11.8%
-18.1pp